Module 5 – Video 3

Branding Your Business – Part 3

In this training session, learn why personal branding is so important for all your marketing avenues, and the basics of how to effectively brand yourself within your business.

1. What historical era of storytelling did you resonate with as one of your strengths?

2. Give an example of what a writer means by “show, don’t tell”.

3. What 3 ingredients do you include in your content? Suspense, _________, and _________, and explain how these work to engage readers.